Anyone who has walked past a high-street betting shop in the UK has seen the familiar green and white sign. Ladbrokes, a name that has been around since 1886, now lives mostly in your pocket through its app and website. This guide covers everything from signing up and logging in to downloading the app and comparing Ladbrokes directly with its sister brand, Coral.
Founded: 1886 ·
Headquarters: London, UK ·
Parent company: Entain plc ·
Sports available: 30+ ·
App rating (iOS): 4.6/5
Quick snapshot
- Owned by Entain plc, the same group as Coral (Racing Post)
- UK Gambling Commission and Gibraltar Gambling Commissioner licenses (Racing Post)
- Apps available for iOS and Android in both UK and Australia (Racing Post)
- Exact number of active users not publicly disclosed
- Welcome bonus amounts can vary by region and time
- Whether a single Entain account works across both Ladbrokes and Coral
- Founded 1886: one of the oldest UK betting brands
- 2013: acquired by GVC Holdings (now Entain)
- 2020: full integration with Coral under Entain
- Continued convergence of offers between Ladbrokes and Coral
- Further app feature rollouts across mobile platforms
- Regulatory changes in UK and Australian markets
Here are the key facts about Ladbrokes at a glance.
| Label | Value |
|---|---|
| Founded | 1886 |
| Headquarters | London, UK |
| Parent company | Entain plc |
| Licensed by | UK Gambling Commission, Gibraltar Gambling Commissioner |
| Number of sports | 30+ |
| App rating (iOS) | 4.6/5 |
What is Ladbrokes?
Ladbrokes is one of the oldest betting companies in the UK, founded in 1886. It is part of Entain plc, a global sports betting and gaming group that also owns Coral, making the two brands sister companies under the same corporate umbrella (Racing Post).
How long has Ladbrokes been operating?
- The company has been operating since 1886, making it a 130+ year old brand.
- It started as a physical betting operation in London and expanded online in the 2000s.
- Its longevity gives it significant brand recognition in the UK market.
Ladbrokes and Coral, along with William Hill, are often referred to as the UK high-street “Big Three” betting brands (ReliableBookies.com).
Is Ladbrokes licensed and regulated?
- Regulated by the UK Gambling Commission for UK operations.
- Also regulated by the Gibraltar Gambling Commissioner.
- The Australian-facing app is published by Entain Group Pty Ltd, reflecting separate local regulation (Google Play Store).
Ladbrokes operates under strict regulatory oversight in both its core markets, which affects everything from sign-up verification to responsible gambling tools.
The takeaway: Ladbrokes’ 130-year history and dual licensing give it a stable regulatory footing, but users must navigate separate UK and Australian app ecosystems.
How do I sign up and log in to Ladbrokes?
Creating a Ladbrokes account requires providing an email address, phone number, and proof of identity. This is standard for UK-licensed operators who must comply with anti-money laundering and age verification rules.
How to create a Ladbrokes account
- Visit the Ladbrokes website or open the app.
- Click “Join” or “Sign Up” and enter your details.
- Verify your identity by uploading a photo ID (passport or driving licence).
- Set up a username and password.
The login page is served at ladbrokes.com under the path /login and is the entry point for existing customers (Ladbrokes).
How to reset your Ladbrokes password
- Go to the login page and click “Forgot password”.
- Enter your registered email address.
- Follow the link sent to your email to create a new password.
Two-factor authentication can be enabled for extra security, a feature that matters for users who bet frequently or keep significant balances in their account. More security steps at login mean slightly more friction, but they also protect against unauthorised access in a sector where accounts hold real money.
The implication: Ladbrokes’ KYC and password-reset processes are standard for regulated operators, but enabling two-factor authentication adds an extra layer of protection for frequent bettors.
How do I download and use the Ladbrokes app?
Two official apps exist: one for the UK market and one for Australia. They are published by different legal entities under the Entain group and have different support contacts.
Users in the UK must download the app published by LC International Limited (Google Play Store), while Australian users need the version by Entain Group Pty Ltd (Google Play Store). Installing the wrong one will not work because geolocation checks verify your jurisdiction.
Where can I download the Ladbrokes app?
- iOS: Apple App Store, search “Ladbrokes Sports Betting App” (app ID 395505438) (Apple App Store).
- Android: Google Play Store, search “Ladbrokes” (UK package: com.mobenga.ladbrokes; Australia package: com.ladbrokes.android.betting.australia) (Google Play Store).
- Both apps are free to download but require a funded account to place bets.
What features does the Ladbrokes app offer?
- Sports betting across 30+ sports including football, horse racing, and tennis.
- In-play betting with live odds updates (Google Play Store).
- Cash out option to secure winnings before an event ends.
- Live streaming of selected events.
- Casino, live casino, and game shows.
The UK Apple App Store page shows regular updates and an established user base, evidenced by user ratings and reviews (Apple App Store).
What this means: Ladbrokes’ app strategy runs on two separate tracks for the UK and Australia, so users in each market must pick the correct version from the app store before they can bet.
How do I contact Ladbrokes customer service?
Ladbrokes provides customer support through three channels: live chat, email, and phone. The contact details differ depending on whether you use the UK or Australian version.
What are the Ladbrokes customer service hours?
- Live chat is available 24/7.
- Email responses typically arrive within 24 hours.
- Phone support operates during standard business hours (UK time for the UK service).
Can I contact Ladbrokes via live chat?
- Yes, live chat is accessible from the website and app 24/7.
- Email for UK users: reviewladbrokes@ladbrokes.com (Google Play Store).
- Email for Australian users: support@ladbrokes.com.au (Google Play Store).
Support contacts are jurisdiction-specific because the apps are licensed and operated under different local regulations.
The pattern: Ladbrokes splits its customer-service teams by region, so UK users should contact the Gibraltar-based support, while Australian users must reach out to the local support team.
How does Ladbrokes compare to Coral?
Because both brands sit under Entain plc, many features are similar. Racing Post notes that “their BOG offering is broadly similar to their sister company” (Racing Post). But there are differences.
Two brands, one group, a few key differences:
| Aspect | Ladbrokes | Coral |
|---|---|---|
| Ownership | Entain plc | Entain plc (sister brand) |
| Founded | 1886 | 1926 |
| Best Odds Guaranteed (BOG) | Yes, on horse racing (Racing Post) | Yes, same terms (Racing Post) |
| Strengths | Horse racing, wide sports range | Football betting, established brand |
| App rating (iOS) | 4.6/5 | 4.5/5 |
| Welcome bonus | Varies by region and time | Varies, similar structure (Betting.co.uk) |
| Customer base | Overlapping with Coral in retail (CMA research) | Overlapping with Ladbrokes (CMA research) |
Research commissioned by the UK Competition and Markets Authority found “no significant differences between Ladbrokes and Coral customers in surveyed betting shops” (UK Government (CMA – DJS research report)).
Which has better odds: Ladbrokes or Coral?
- Both offer identical Best Odds Guaranteed terms because they share the same group structure (Racing Post).
- For non-BOG markets, odds may differ slightly depending on the specific event and market.
- User reviews suggest Ladbrokes has a slightly better app experience and broader sports coverage.
Is the Ladbrokes app better than Coral?
- Ladbrokes app rating on iOS is 4.6/5 compared to Coral’s 4.5/5.
- Ladbrokes app offers in-play betting, live streaming, and casino, similar to Coral.
- Betting.co.uk notes that Ladbrokes and Coral share “many market types and site features, but design, layout, and some promotions differ” (Betting.co.uk).
If you already use Coral, the switch to Ladbrokes is minimal because the underlying platform, promotions, and group are the same. The choice mostly comes down to which interface you prefer and which sport each brand emphasises in its marketing.
What this means for bettors: Ladbrokes and Coral are nearly identical under the hood, so your decision hinges on app interface preference and whether horse racing or football marketing appeals more.
Clarity
Confirmed facts
- Ladbrokes is operated by LC International Limited, a subsidiary of Entain plc.
- The platform is legal and regulated in the UK and Gibraltar.
- Ladbrokes offers sports betting, casino, and live dealer games.
- Both Ladbrokes and Coral share Best Odds Guaranteed offers under Entain (Racing Post).
- CMA-commissioned research found no significant differences between Ladbrokes and Coral customers (UK Government (CMA – DJS research report)).
What’s unclear
- Exact number of active users is not publicly disclosed.
- Specific welcome bonus amount may vary by region and time.
- Whether a single Entain account works across both Ladbrokes and Coral is not clearly documented.
Key insights from the industry
“Coral come under the Entain banner and so do Ladbrokes, so their BOG offering is broadly similar to their sister company.”
Racing Post editorial team (Racing Post)
Betting.co.uk describes Ladbrokes as one of the top Coral sister sites, citing “shared ownership and similar bonus structures while noting variations in specific offers and markets.”
Betting.co.uk (Betting.co.uk)
Ladbrokes and Coral, despite separate branding, operate as sister brands under Entain with overlapping customer bases and similar promotional frameworks. For the UK bettor, choosing between the two often comes down to interface preference and sport-specific marketing. For the Australian bettor, the choice is simpler: only Ladbrokes operates a dedicated app there. The implication is clear: if you are a UK punter evaluating which brand to use, the platform features and offers are nearly identical, so the deciding factor is which design and sport focus fits your habits.
For a comprehensive overview of the casino offerings, check out the Ladbrokes Casino oversikt for more details on games and bonuses.
Frequently asked questions
What payment methods does Ladbrokes accept?
Ladbrokes accepts debit cards, PayPal, bank transfers, and prepaid cards. Specific methods may vary by region.
Can I bet on horse racing with Ladbrokes?
Yes, horse racing is one of Ladbrokes’ primary sports. The platform offers Best Odds Guaranteed on UK and Irish horse racing (Racing Post).
Is there a Ladbrokes bonus code for new users?
Welcome bonuses are available but terms vary by region and time. Check the Ladbrokes promotions page for current offers.
How do I set deposit limits on Ladbrokes?
You can set daily, weekly, or monthly deposit limits in the “Responsible Gambling” section of your account settings.
Does Ladbrokes offer live streaming of sports?
Yes, the Ladbrokes app and website offer live streaming of selected sports events, including horse racing and football.
Can I use the Ladbrokes app outside the UK?
The UK app uses geolocation to verify you are in a permitted jurisdiction. Australian users need the separate Australia app (Google Play Store).
How long do withdrawals take on Ladbrokes?
Withdrawals typically take 2-5 business days depending on the method. Debit card and PayPal withdrawals are usually the fastest.
